Ayu Sekarsari, Larasati. 2023. “Analysis of the Relationship Between Gratification Seeking, Val-Ue Shopping, Idea Shopping, Materialism, and Compulsive Buy-Ing on Life Happiness and Self Esteem (Study on Female Con-Sumers)”. IQTISHADequity Jurnal MANAJEMEN 6 (1):37-46. https://doi.org/10.51804/iej.v6i1.16399.