ANALISIS PRODUK, PERSEPSI HARGA, PROMOSI TERHADAP VOLUME PENJUALAN PAVING BLOK UD. CAHAYA INDAH TAMAN SIDOARJO

Authors

  • Muhammad Singgih Widodo Universitas Maarif Hasyim Latif
  • Ratna Ekasari Universitas Maarif Hasyim Latif

DOI:

https://doi.org/10.51804/iej.v3i2.942

Keywords:

Produk, Persepsi Harga, Promosi, dan Volume Penjualan.

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga, promosi terhadap volume penjualan paving blok UD. Cahaya Indah Taman Sidoarjo. Populasi dalam penelitian ini adalah seluruh pelanggan yang berbelanja di UD. Cahaya Indah. Pengambilan sampel menggunakan teknik purposive sampling dan jumlah sampel yang diolah menjadi data penelitian sebanyak enam puluh responden. Data dianalisis dengan menggunakan model regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi harga dan promosi memiliki pengaruh positif yang signifikan terhadap volume penjualan di UD. Cahaya Indah. Sedangkan Produk sedikit berpengaruh positif terhadap volume penjualan.

Kata kunci: Produk, Persepsi Harga, Promosi, dan Volume Penjualan.

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Published

2021-06-06

How to Cite

Widodo, M. S., & Ekasari, R. (2021). ANALISIS PRODUK, PERSEPSI HARGA, PROMOSI TERHADAP VOLUME PENJUALAN PAVING BLOK UD. CAHAYA INDAH TAMAN SIDOARJO. IQTISHADequity Jurnal MANAJEMEN, 3(2), 327–336. https://doi.org/10.51804/iej.v3i2.942

Issue

Vol. 3 No. 2 (2021): Juni 2021

Section

Articles

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