ANALISIS TANDA PADA KARYA DESAIN KOMUNIKASI VISUAL
DOI:
https://doi.org/10.51804/deskovi.v2i1.381Keywords:
Semiotika, Tanda, Karya, MaknaAbstract
Tujuan dari penelitian ini adalah untuk mengetahui makna denotasi dan konotasi pada tanda visual karya desain komunikasi visual. Metode yang digunakan dalam penelitian ini adalah metode semiotika dengan pendekatan semiotika Roland Barthes. Hasil dari penelitian ini, menunjukan bahwa Karya desain visual memiliki tanda berbentuk verbal (bahasa) dan visual, serta menunjukan bahwa penyajian karya desain komunikasi visual mengandung tanda sebagai ikon untuk menyampaikan pesan dalam sistem non kebahasaan yaitu bentuk visual yang mendukung sistem verbal dengan tanda bersifat peniruan kebentukansesuai kenyataan (similrarity). Semiotika sebagai metode analisis tanda guna membedah karya desain komunikasi visual layak untuk disikapi dengan menerapkannya secara proaktif sesuai konteksnya.
The purpose of this research is to know the meaning of denotation and connotation in visual sign of visual communication design. This research uses semiotic method with Roland Barthes's semiotic approach. Result of this reseach, show that visual design art has a verbal (linguistic ) and visual sign, also show that presentation of visual communication design art containing signs as an icon to deliver messages in non-linguistic system is a visual form that support verbal system with signs of impersonation according to reality (similrarity). Semiotic as a sign analysis method to operate visual communication design art are appropriate to be addressed by applying them proactively according to the context.
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References
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Piliang, Yasraf A. (2012), Semiotika dan Hipersemiotika: Gaya, Kode dan Matinya Makna, Matahari: Bandung.
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